Why Quality Is So Important?
Learn why quality photos doesn't just upgrade your online image and branding, but also takes your advertising and sales to the next level as well.
Quality photos are 90% of what customers stat as being the most important aspect of the vehicle shopping experience.
Dealer.com
Multiple custom photos versus a stock photo increases click-through to New car Vehicle Details Pages by 133% & Used/CPO by 349%
Cox Automotive
AutoTrader found that dealerships that use high-quality photos sell their cars 20% faster than dealerships that use poor-quality photos
AutoTrader
The longer a dealership holds on to a vehicle the more it will chip away at their profit margin on that vehicle. With photos being 90% of what customer stat as being the most important aspect of shopping for a vehicle, investing in quality images will result in quicker turn around time from quicker leads to getting a customer in your doors quicker.
1. Increased Sales Speed
When shopping online for a vehicle, there are many low-quality cars to filter through. If a vehicle online has poor-quality photos, then it portrays to the customer that it is not a quality vehicle. Even though it may be the perfect vehicle, you now have an uphill battle to prove that this vehicle is what it is. Quality photos will tell the customer that these vehicles are of great quality, which then, in turn, results in better customer trust from the start.
2. Customer Trust
Leads are the first step in the selling process and having an increased amount will always increase your selling opportunities. Studies done by Cox Automotive show that New vehicles with quality photos will increase leads upwards of 30% and upwards of a 40% increase for Used/Certified vehicles.
3. Increased Sales Leads
Effective advertising is one of the most important aspects of marketing your inventory. With high-quality photos, you speed up that advertising process by getting customers in your door. This will result in less advertising money spent, which will result in more profits per vehicle.
4. More Effective Advertising
Let your images speak for you! Customers will know you mean quality, luxury and much more just from viewing your inventory images. Plus matching the vehicle manufactures level of branding allows you to tap into a trust that customers have with that brand
5. Improved Online Branding
Summed up, you're going to make more money quicker. In an online shopping world, customers are constantly viewing and comparing. Having quality images and marketing grabs their attention and starts the buying process quicker. This will, in turn, make the selling process easier, as most of their expectations are met through the images, and now all you have to do is sell.
6. Money Maker
Positive Effects Of Having Good Quality Inventory Photos
With thousands of vehicles to search through online your images are the key to grabbing their attention. Pour quality images will always be skipped over compared to high quality. This will lower the amount of viewers thus resulting in decreasing leads and increasing ad costs. All result in less sales and less money
1. Reduced Online Engagement
Trust is usually reduced when told one thing but shown another. Your inventory photos do just that!
Being told a vehicle is in great condition and looks amazing but seeing images online of the vehicle dirty, with bad angles and even unfixed damage immediately breaks their trust and to that customer makes you not credible
2. Reduced Trust & Credibility
Time is money and in the automotive industry the longer a vehicle sits on a lot the less profits there is. Bad photos will delay every level of the selling experience from receiving less leads to having a harder time getting customer in your doors. Bad photos is like running an engine on low oil, it will run but not very good.
3. Increased Time To Sell
With pour quality images customers are starting the process off with a bad taste in their mouth. Seeing one thing but being told another. The lake of confidence in what they are viewing or purchasing will lead to push back on the deal or even leading to returning the vehicle due to being unsure. Having quality in every step is only way to reduce these situations and improve customer satisfaction in the purchase.
4. Returns & Dissatisfaction
Nothing is more confusing to customer than seeing a major vehicle manufacture that represents quality, performance or luxury and then going to local dealerships website and seeing that the inventory does not visual match that standard. This is often overlooked by most dealers and usually the deciding factor between a customer visiting your dealership or your competitors.
5. Reduced Brand Perception
At the end of they day we all want to save time and make money. Bad quality photos is literally like riding a bike uphill, you're starting your customer interaction off at a disadvantage. Why not make it easier with quality photos? Quality photos puts you at the top of the hill and all you have to do is ride along.